Online Renter Study Image

CLICK to CALL to CLOSE: The NEW Leasing Motivators

MAY 20, 2015 @ 12:30pm

78.5% of today’s renters do some type of online research before contacting the community. So, what exactly they are hoping to find online? Step into the minds of thousands of online renters to discover how they think, where they go for information and what motivates them to lease. What worked yesterday won’t necessarily work today, so here’s your chance to learn what it takes to go from click to call to close and be two steps ahead of the competition!

Jen Piccotti - WMFHA

Register today, and be sure to stop by the SatisFacts and ApartmentRatings.com Booth to say hello to Jen, Jeff and Joe!

Register for EDCON 2015

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The 2015 Today’s Online Renter Study Is Now Available for Download!
The study, which includes results from twenty property management companies, reports results by age, rent and region as well as compares 2015 and 2011 findings to identify trends.  Findings address a variety of topics (Shopping and the Rental Decision; The Resident Experience – Communication and Service; Ratings and Reviews; Social Media; The Renting Lifestyle and Renewal Decision), and help answer questions such as:
  • What is the #1 rated factor impacting rental decisions?
  • What do prospects want to see when they search for an apartment online?
  • How has the usage of ILS, review sites, apartment guides and social media changed in apartment searches?
  • What percent of residents want property staffs to communicate with them via text?
  • How much do residents follow and interact with their community on social media, and what are they using?
  • How important is it for community teams to respond to positive and negative online reviews?
And much more!

Special price of $19 for a limited time only – download your copy today!

Jen and Lia at NAA

Don’t miss the SatisFacts Education duo, Jen Piccotti and Lia Nichole Smith, at the Virginia Apartment Management Association 2015 State Conference!

April 15, 2015

VAMA First Visit Leases

2:00 – 3:15 PM

Where Have All the First Visit Leases Gone? Presented by Lia Nichole Smith

Leasing apartments is a tricky game to play.  Most prospects tour 4 to 6 apartment communities before selecting the one they feel deserves their commitment and most importantly, their money.  So who wins the lease?  In this session, you’ll learn how a few minor changes can yield big results and more leases.  1.6 million survey responses can’t be wrong.  Connect with your prospects by giving them what matters most.  Make the connection – get the lease.  It really is as simple as that!  And once you’ve mastered the first visit leasing game, parlay those skills into securing more renewals and increasing your community’s bottom line.

April 16, 2015

VAMA Save Them

9:00 – 10:15 AM

When the Online Reviews Are True: Save T.H.E.M. Presented by Jen Piccotti and Lia Nichole Smith

Your online reputation begins with the resident’s experience, so what do you do when those negative online reviews are true?  Follow this 4-step formula and you’ll be able to turn those online lemons into lemonade!

VAMA Reputation Management Deconstructed

3:15 – 4:30 PM

Reputation Management Deconstructed Presented by Jen Piccotti

It’s a Ratings and Review world, and no community can ignore them and hope those reviews will just go away. Watch us demonstrate how to break down real life reviews and construct impactful responses that will engage readers in a positive way and demonstrate what you and your community are all about!

Candy Crush

The road to high conversion rates is paved with good intentions, but we’re here to help sweeten the deal! Learn 3 strategies that many Leasing Agents implement that hurt, rather than help, close the lease. Join Jen and Lia to find out what to do instead to avoid “GAME OVER.”Please register for Onsite Insites Live! Candy Crush – One Wrong Move and the Game’s Over on March 19, 2015 9:00 AM Pacific /12 PM Eastern at:

https://attendee.gotowebinar.com/register/7509351420763279873

After registering, you will receive a confirmation email containing information about joining the webinar.

You’ve found the right people, and now it’s time to integrate these new employees into your team! (And no, handing them a 2-inch thick binder of policies and procedures isn’t going to cut it!) Join Jen Piccotti and Lia Nichole Smith for Onsites Insites LIVE! with Special Guest, Rommel Anacan of The Relationship Difference, as we discuss how to welcome, integrate and set up new employees for a successful career within your organization.

Onsite Insites LIVE -The Warm Welcome

The Warm Welcome with special guest Rommel Anacan of The Relationship Difference

Join us Thursday, December 18th at 9 a.m. Pacific / 12 p.m. Eastern for 30 minutes of serious learning!

Discover new ideas for:

– New Hire Orientation

– Integrating them into your company and community culture

– Best practices for getting new team members up and running on their own in less time

Register Today!

Onsite Insites LIVE -Finding Talent
The talent pool for the Residential Property Management field is shrinking at a faster pace than any time in history, so how are we going to fill those open positions?
Lori SniderJoin us for Onsite Insites LIVE! on Thursday, November 20th at 9 a.m. Pacific/ 12 p.m. Eastern with Special Guest, Lori Snideras we discuss how to seek out and secure talent in places we might not have thought of before!
It will be the best 30 minutes of learning you’ll experience all month!

REGISTER TODAY! 

With special thanks to our sponsor, Spherexx’s ILoveLeasing

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Doug Miller, President of SatisFacts, along with Alexandra Jackiw, President of Milhaus Management will present at the 2015 NAA Education Conference in Las Vegas on June 25, 2015 at 11:30am.

Session Title:

It’s No Grimm Fairy Tale: Granting Employees the Midas Touch

Session Description:

If employees aren’t happy, research shows customers won’t be either. However finding and keeping good talent is becoming increasingly difficult. While a company’s first instinct may be to throw money at the issue, multifamily’s first-ever Employee Satisfaction Index shows the reality that what matters most to employees is often not tied to compensation. Discover the best practices for engaging employees and boosting performance, which will then, almost magically, grant them the ability to create happy and dedicated residents, turning their communities into gold!

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Jen Piccotti and Lia Nichole Smith, along with Holli Beckman, VP of Marketing and Lease Operations of W.C. Smith and Jeremy Lawson, Reputation Manager for Fogelman Management Group will lead a panel discussion at the 2015 NAA Education Conference in Las Vegas on June 25, 2015 at 9:00am.

Session Title:

Grudge Match!  Deconstructing 5 Raw Online Reviews

Session Description:

A scathing stream-of-consciousness resident review can be overwhelming.  Where do you start?  Which complaint should you tackle first?  Such rants may be litanies of half-truths, exaggerations and mis-representations, but not every detail needs to be addressed.  Learn how to read between the lines, prioritize your response points and take control of your online story.  During this session, 5 of the most complicated online reviews will be deconstructed and professional, hard hitting responses will be crafted.  It’s time for a breakdown!

Jen Piccotti, Senior Vice President of Education and Consulting for SatisFacts Research and ApartmentRatings.com, will be presenting at the Apartment Association of Metro Denver’s First Annual TechCon in Denver, Colorado on October 29th.

Join Jen’s session at 9 a.m. or 10 a.m.

SFR - AAMD Reputation Management Deconstructed

Session Description:

It’s a Ratings and Review world, and no community can ignore them and hope those reviews will just go away. Keeping in mind that your online reputation begins with the resident experience, it’s critical to focus on both sides of the equation. In this session you’ll learn:

– What matters most to today’s prospects and residents based on nearly 2 million surveys,

– The most common online resident complaints,

– How to break down real life reviews to discover the underlying theme, and

– How to construct impactful responses using our Save T.H.E.M. technique.

Register today!

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