Just got back from a lovely vacation with my husband, celebrating our 10th wedding anniversary, and I dove into the social media metropolis to see what I’d been missing while away. I follow numerous property management companies and apartment communities, and was utterly floored when I saw the following tweet:
AptCommunity Today is the 6th. If you haven’t paid rent yet, don’t forget to add in your late fees.
As a resident, if I had finally given in and started following my apartment community to stay in the loop with what was happening, etc., and this was the type of info they wanted to give me, that would be the end of my follow. The sad face emoticon does nothing to sweeten the tweet, I’m sorry to say. And what about those prospects who you’re hoping to attract with your clever posts and updates on what a great place you are to live? Do you really think they will see that post and think, “How handy! They even remind me when my rent payment is due. AND the late fee. I want to live there.”
I’m no social media expert. Just a regular gal. But I see posts like that and am left just thinking, “Yikes.”